Press Releases 2015

We plan to transition to a holding company system through a company split on April 1, 2016. Today, we have finalized the new brand for the Tokyo Electric Power Company (TEPCO) Group together with the company logo of "TEPCO Holdings, Incorporated," which will become the holding company of TEPCO after the transition, with names and logos of each company.

The demand for electric power decreases due to increasing awareness of conserving energy and energy savings. Deregulation of the electricity retail market is scheduled for April 2016 and legal separation of the electricity power transmission and distribution sector is scheduled for 2020. The Japanese electric power market is undergoing a major period of change.
In the midst of these changes, we have decided to transition to a holding company system by spinning off three businesses into independent companies - fuel & thermal power generation, general power transmission and distribution, and electricity retail - in order to continue fulfilling our responsibilities to the Fukushima nuclear power accident and to maintain an inexpensive and stable supply of electric power. It is essential that each company utilize appropriate business strategies based on its expertise and address improvements to the company value of the whole TEPCO group.

The three company names are: "TEPCO Fuel & Power, Incorporated" for the fuel and thermal power generation business, "TEPCO Power Grid, Incorporated" for the general power transmission and distribution business, and "TEPCO Energy Partner, Incorporated" for the electricity retail business.

A new brand slogan for the TEPCO Group is "The Energy for Every Challenge".
"Challenge" signifies our determination to survive in the competition while fulfilling our responsibilities. "Energy" represents not only our business domain of electricity or gas, but also our passion and power to support each person's challenge in society

The new logo of the TEPCO Group represents improvements to a familiar name "TEPCO" and the inheritance of its brand value. It conveys the image of a global and advanced company while striving to become a leading company in the energy sector.
For "TEPCO Power Grid, Incorporated," an eternity motif has been chosen as its logo to express our intention to continue its stable supply of electricity while guaranteeing neutrality and fairness in the general power transmission and distribution business.

What we are aiming for is to generate resources for Fukushima revitalization and to improve the company value of the overall TEPCO group while continuously building sustainable revenue base while taking responsibility for the Fukushima nuclear power accident.